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Online Marketing hints & tips


How to market your Telford business online

The Telford business world is vibrant and diverse, with thousands of businesses operating in all sectors drawn to its central location, abundant commercial zones and fantastic transport links. The potential for inter-area business is huge, but many companies struggle to market themselves effectively to their own neighbours. In this article I’ll give you advice on how to reach other Telford businesses online.

Optimise your website content for Telford

Take the time now to visit Google and type in ‘Telford’ followed by whatever it is you do. If you’re not on the first page, you need to better optimise you content. This is done by editing the text on your website to include the key phrase that you want to be found for. Chances are that your website already describes what it is you do, so all you have to do now is add the word ‘Telford’. The first place you need to add it is in the main H1 title. (If you don’t know what that is, get in touch and we can take you through everything). Then you need to add it in your H2 subtitles. Then you need to go through each paragraph and insert it in each one. Remember, don’t spam the search engine! Writing ‘Telford’ fifty times at the bottom of your page is a really great way to get yourself de-listed.

Create Telford centric splash pages

But what if you want to attract customers from all over the UK and you don’t want to limit yourself to one geographical area? Well, all you have to do is create a Telford splash page. Simply make a copy of your home page and change the text to appeal to a Telford based market. Remember that Google penalises duplicated content, so the text should be changed wholesale, don’t be tempted to just add ‘Telford’ to the titles. The beauty of the splash page approach is that you can create as many as you like, each one targeting a different geographical area.

Add your business to Google My Business

This one can be a real short cut to first-page success. Google will often list businesses that have added themselves to the Google My Business (formerly Google Places) right at the top of page one, so when someone performs a Telford specific search, there you are straight away. Google My Business offers more benefits than simply search engine prominence, and will undoubtedly play a larger role in the way Google delivers business information in the future, so it’s well worth taking the ten minutes or so it takes to sign up.

#Telford on Twitter

If you’re using Twitter to promote your business, try to compose some Telford specific tweets. Tag them with #Telford and they will be pulled through to the feed of the hundreds of Telford business who follow this hashtag. Or why not piggyback on the tweets already using it? Tweet something relating to a trending topic and add your own message.

Build your email list at Telford based networking groups

Email newsletters are a great way to connect with businesses but the problem has always been in getting the right people to sign up. Take the direct approach: visit as many physical networking events as you can and meet people face to face. Ask them if they wouldn’t mind receiving your newsletter, most people will agree and because they have actually met you, they are much more likely to actually read what you send.

There are many other ways in which we can target a specific geographical area online. If you’d like to learn more or would like help implementing any of the points listed above, please don’t hesitate to get in touch.

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