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Is your website responsive?

In this age of multi-device, on-the-go browsing it’s vital that your website can be viewed by everyone, no matter how they choose to view it.  This is doubly true if you are using social media as a marketing tool – most people view twitter on their phones, if they follow a link to your site you need to make sure you’re delivering it to them in the best way possible.  And that means displaying you content differently depending on the user’s screen size.

In the past this was achieved by creating a separate version of the site.  The website would detect the screen size when the site was loaded and deliver either the normal ‘desktop’ version or the smaller ‘mobile’ version.  And in the past that was enough.  But the number of different devices that people use to view the web has grown dramatically.  With so many different screen sizes we need to know that our content is being delivered properly for everyone, and with smart phones and tablets allowing users to rotate the screen, we need the site to adapt not just when it loads but also when the browser resizes.  This is where responsive design comes in.

What is responsive design?

A responsive website is one that automatically adjusts its layout to fit the screen size as it changes.  This means that we can create a design for our site that will display nicely on any device no matter what the ratio or dimensions of the screen.

Is your website responsive

Above is the website for Holters Estate Agency.  The layout of the site chages depending on the width of the screen.

Responsive design is not about creating a site for mobile users, it’s about creating a site for everyone; it’s about creating a site that will be future-proofed against  the ever-expanding range of devices that hit the market.

Do I need a responsive website?

The short answer is yes.  If you need any more persuading than that, take a look at your website analytics (If you don’t have analytics installed, get in touch!).  Take a look at the device statistics to see how many people are viewing your site on something other than a desktop PC or laptop.  Statistics reported by CNN show that in early 2014 time spent accessing the internet on a mobile exceed that of time spent accessing it by desktop.  That means more people are likely looking at your site on their phone than on their PC or laptop, which illustrates just how important it is for your business to have a responsive website.

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