Web Chief

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Online Marketing hints & tips


Why are you using Wordpress?

Let’s get one thing straight: Wordpress is fantastic at what it does.  It allows people with no web design, HTML or CSS knowhow to create a great looking site.  And that’s exactly what it was designed to do: to empower non-skilled users to make and run their own website without having to employ a web designer.  It was never designed to be a full on content management system and it was never meant for professionals, so why is your web designer trying to sell it to you?

Wordpress is a blogging engine.  It’s made for people who want to set up a blog.  You simply download it, install it on your server, pick your theme and away you go.  But most companies don’t want just a blog, they want a full on website, so why are they being sold on Wordpress?  Sure, Wordpress can be modified to run a regular website, but there are much better free systems available, so why do so many Web Designers still try to push Wordpress?

It all boils down to the fact that anyone, and I mean anyone can call themselves a Web Designer.  With minimal technical knowledge and a couple of simple sites under their belt, they start selling their services.  And because they have no technical skills they choose a system that doesn’t require any, a system that’s designed for the novice.  And that’s why they try to sell you Wordpress.

The irony of all this is that Wordpress is actually quite difficult to set up when compared with the other choices.  Out of the box Wordpress gives you a blog and nothing else.  If you want to use it as a full on CMS there’s a lot of messing around needed to get it to function as required.  But the novice web designer doesn’t know any better.  Instead of weighing up the options and choosing the system that best fits the project, they make the project fit Wordpress.  And this is the issue.  If you are using Wordpress, there’s a good chance that your online marketing efforts are being hampered.

Modern Content Management Frameworks (as opposed to Content Management Systems).  Allow users to create the system they need to run the website they want.  They’re just as simple to operate as Wordpress but they allow for much more freedom.  Users can create as many pages, templates, layouts, boxes, adverts, blogs, article sections, forms and whatever else they decide they need and put them wherever they want.  And they can do all this quickly and easily, something that is crucial in the fast paced world of online marketing.  Because it’s quick and easy, it’s also cheap, meaning the website will give a much better return on investment over its lifespan.  And when it’s lifespan is up, fresh new templates can be phased in around the existing content, removing the need for the disruptive (and expensive) change-over period associated with creating a brand new site.  In short, a modern content management framework gives you much greater control over your website and allows you to operate a much more dynamic online marketing strategy.

So next time you get a quote for a new website, have a look at what content management framework your web designer is offering.  If they are using Wordpress it could be a clue that they don’t really know what they’re doing.

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